Origin Of Midas
Born in the wake of a desire to give Indian Jewellery International recognition, Midas Touch came into being at Delhi, India in 2009 marking the debut of ‘lustrous toys’
Foundation of Midas
Always being fascinated by the story of King Midas, little did Snigdha Gupta, a founder of 7caratjewels know that one day she get married in Midhas family. Being a builder by profession touching new heights was always the passion of Varun Midha and little did he know that he would touch new horizons by shifting from one rock to another.
Their alliance led to the birth of Midas Touch
It all began when her mother, a connoisseur of fine jewellery and patron of art had purchased a cocktail ring. The high school student Snigdha wondered why is called a cocktail ring when a cocktail looks something totally different. It was then she drew her first sketch and hence came into being the iconic - Actual Cocktail Ring.
Though it looks like a cocktail, it comes with a unique mechanism of folding into a ring. It is one of the most popular Midas product
Varun Midha, a connoisseur of fine watches always insists that though women have various pieces of jewellery to adorn themselves, its a man who struggles at finding a tasteful watch for a watch a very important accessory which lets a man indulge in a little dose of extravagance while reminding them to be punctual, dependable and reliable.
This expanded Midas arms in watchmaking and gave birth to its quintessential timeless classic - The Sun Moon Watch
